Walmart announced today it was giving its lowest-wage workers a raise to at least $9 an hour by April and $10 an hour by 2016.
"Don't be afraid, come out and fight for your rights, see all these people here. This gives me hope."
As Black Friday marked the start of this year's shopping season, unionists reflected on what they would get workers this year if they could get them anything in the world.
"From Ferguson to Bentonville and across the country, black youth, Walmart workers, and allies are self-organizing to fight back."
Without other ways to redress these grievances, people undertake nonviolent civil disobedience; they break some small law rather than ignore a larger injustice.
As the largest Black Friday strikes and protests scheduled for Nov. 28 rapidly approach, the growing calls for change at Walmart continue.
"The fight against income inequality starts at Walmart. We are proud to stand with Walmart workers this Black Friday to speak out for fair pay and respect."
Just nine days before workers are planning Black Friday protests at more than 1,000 Walmarts, the country's largest employer is contributing to the hunger crisis in the United States.
"With Walmart's low-wages and hectic schedules, too many Walmart workers are left on the edge of poverty."
The national wave of protests, which could be the biggest yet to hit the giant retailer outlets, comes on the heels last week of the first sit down strikes in Walmart's history.